Optimise Media
We help you create content that gets in front of your leads and turns them into buying customers.
For founders and experts who sell on trust
Our clients
Mindset Profits
We began when the channel had 9K subscribers. It reached 55K within a year and is now past 100K.
What content does for your business
It educates your prospects before they ever get on a call, so they understand what the problem is, why it matters and why you’re the right person to solve it.
Educate to build trust
People who’ve learned from you arrive half-convinced. Trust is made before the first call, not during it.
Educate to build authority
Every episode shows you know your field, in your own words. Over time you become the name buyers think of first.
Educate to get leads
Buyers research before they contact anyone. Content that teaches puts you in front of them while they decide, and gives them a reason to reach out.
Educate to attract better-qualified buyers
People who’ve heard how you think already know if you’re right for them. You spend your time on conversations that can become sales.
So why do most businesses miss out?
They know they should be teaching their market. But content that educates and converts is harder than it looks.
They don’t know what to teach
They post whatever comes to mind, so nothing leads to a sale.
They’re not comfortable on camera
“What will people say? What if I make a mistake?”
They have no time to research, plan or edit
Good content takes hours they don’t have.
They don’t know who to bring on or what to ask
Guests, questions and the flow of a conversation are a skill of their own.
They educate, but never give a next step
Viewers learn something and then leave.
They try to do it alone
Production, packaging and placement are three different jobs.
We take those off your plate, and we start with what you sell.
We don’t sell virality. We sell conversion.
Production, packaging and placement, built to turn the right viewers into buying customers.
How it works
- Your productWe work out what you sell, and to whom.
- AttentionContent made and packaged to get noticed.
- LeadsViewers who reach out and want to talk.
- CustomersConversations that turn into sales.
We work best with founders and experts who sell on trust, such as financial advisers, consultants and business owners.
A 30-minute call to work out what you sell and whether we are a good fit.
Not ready for a call?
Start with a free podcast strategy
Answer a few questions and get a personal plan to build a winning podcast and monetise it, with title ideas and thumbnail designs made for you. Save it as a PDF.
Want us to run it for you? Book a call. Prefer to talk? Call 068 579 8945.